Before, during and after the Presidential election, one theme resonated; your message needs to be clear and concise. If you make it easy to understand, say things with conviction and truly believe in what you say, people will believe you. The challenge then becomes, walking the walk. The old adage "do what you say" is as important today as it was years ago. Your business brand, personal, customers and employee brand are a huge part of who you are. It is important to make sure that all of those pieces align. Our world is amplified. People are talking out loud all the time. In an instant your business and image can be impacted by someone's thought or opinion. No matter how big or small your company is, what your message says about you, both internally and externally, matters. Be consistent, concise and believable but most importantly make sure it is true.