We all know that person. The one who isn't afraid to tell you who they are and what they do. They are passionate about their work and love sharing it with you for as long as you will listen. As a matter of fact, they will share it with anyone who asks. It seems so easy for them. Why are some people so good at this, and others feel uncomfortable?

From small to large business, having a statement about who you are, and what you do is essential. In a world full of industry-specific language, acronyms, and corporate speak, we need to learn our message and be able to speak to it.

So then, how do we tell our message? Keeping it simple and easy to understand can be a challenge. Make messaging a priority for your company and extend this to your personal brand. With practice and input, you will find that it is easier to be "that person" at your next networking or business event. Don't shy away from sharing your messaging statement with your employees. They are talking about your business, give them something positive to say. Keep it simple, clear and concise.