Advertising choices

In the fast-paced world of advertising, staying ahead of the curve is essential. The choices advertisers make regarding media channels can significantly impact the success of their campaigns. With the ever-evolving digital landscape, making informed decisions is more crucial than ever. In this blog, we'll explore the diverse media choices available to advertisers today and how they can harness them to achieve their marketing goals.

1. Social Media Advertising

The rise of social media platforms has revolutionized advertising. With billions of users across platforms like Facebook, Instagram, Twitter, and LinkedIn, advertisers can precisely target their audience based on demographics, interests, and online behavior. The ability to create visually appealing ads and engage with customers through comments, likes, and shares offers unparalleled opportunities.

1. Search Engine Advertising

Search engines like Google and Bing provide powerful platforms for advertising. Pay-Per-Click (PPC) advertising allows advertisers to bid on keywords relevant to their products or services. This way, their ads appear prominently in search results, ensuring visibility to users actively seeking information related to their offerings.

1. Content Marketing

Content is king, and content marketing has become an integral part of advertising strategies. Creating high-quality, informative, and engaging content not only drives organic traffic but also establishes authority in the industry. Blog posts, videos, infographics, and podcasts are just a few examples of content marketing channels that advertisers can leverage.

1. Influencer Marketing

Influencers have become the new celebrities of the digital age. Partnering with influencers in your niche can help you tap into their engaged and loyal audience. By creating authentic and relevant content in collaboration with influencers, advertisers can reach potential customers in a more personalized and trustworthy way.

1. Email Marketing

Despite the emergence of new platforms, email marketing remains a potent tool. It allows for direct communication with a targeted audience, making it ideal for relationship-building, product announcements, and promotions. Personalized email campaigns can yield impressive results when executed effectively.

1. Programmatic Advertising

Programmatic advertising leverages machine learning and real-time bidding to automate the buying of ads and reach the right audience at the right time. This data-driven approach increases efficiency and effectiveness by optimizing ad placements and budgets.

1. Video Advertising

Video consumption is on the rise, and platforms like YouTube, TikTok, and even traditional television offer opportunities for video advertising. Advertisers can create engaging video content to tell their brand story or showcase their products and services.

1. Native Advertising

Native ads seamlessly blend into the content of the platform they appear on, providing a non-intrusive way to reach the audience. They can be found on websites, social media, and even in mobile apps, making them a versatile choice for advertisers.

1. Augmented Reality (AR) and Virtual Reality (VR)

With the growth of AR and VR technologies, advertisers can create immersive and interactive experiences for their audience. These technologies are particularly impactful for industries like gaming, real estate, and fashion, where visual and experiential elements are crucial.

In today's advertising landscape, the choices are abundant, and the competition is fierce. Advertisers must carefully consider their target audience, campaign objectives, and available resources when making media choices. An effective advertising strategy often combines multiple channels to create a cohesive and engaging brand presence. Staying adaptable and embracing emerging technologies will be essential for advertisers to thrive in the ever-evolving world of media choices in advertising today.

Yes my name is Karen- thoughts of moving into 2021

As we all navigate the turbulent waters of 2020, I think it is safe to say that we are looking forward to a better tomorrow personally, professionally, nationally, and globally. In running my own small business, it is easy to allow all the distractions of life to seep into the objective of why I started my own company. That reason was to have autonomy and help small businesses grow. And I am lucky to say, The Roscrea Group is still here 2 1/2 years later chugging along. Things have not happened as fast as I thought they would, but I have survived and now I am ready to thrive. Even with Covid, the economy, political divides, and being named Karen all providing unforeseen obstacles, I am sure like you, I am ready to move forward. I mean seriously, who thought a name would bring up so much hate. I find it so ironic that the people who are mad at the “Karen” stereotype for being mean, demanding, and condescending, are doing the same thing. I actually had someone on social media whom I never met before rage at me for an opinion and then ended it with, well your name is Karen. Never once did I insult this person or challenge their beliefs or character. When did we stop trying to listen and just all start shouting? When did intelligent discourse become a problem? Through all of this, I have been reminded that chaos breeds chaos. I also believe that chaos is the exact right word for now. As we all try to steady our ship, no matter what it is, let's find calmer waters with civility and grace. Looking forward to a better 2021 and I wish the same to all of you.

Learning to talk about yourself

We all know that person.  The one who isn't afraid to tell you who they are and what they do.  They are passionate about their work and love sharing it with you for as long as you will listen.  As a matter of fact, they will share it with anyone who asks.  It seems so easy for them.  Why are some people so good at this, and others feel uncomfortable?   

From small to large business, having a statement about who you are, and what you do is essential.  In a world full of industry-specific language, acronyms, and corporate speak,  we need to learn our message and be able to speak to it. 

So then, how do we tell our message? Keeping it simple and easy to understand can be a challenge.  Make messaging a priority for your company and extend this to your personal brand.  With practice and input, you will find that it is easier to be "that person" at your next networking or business event.  Don't shy away from sharing your messaging statement with your employees.  They are talking about your business, give them something positive to say.  Keep it simple, clear and concise.